Lex Shih

Technical Product Manager / Front End Engineer
stwo86@hotmail.com

ABOUT

I currently work for HAPPY GO, a redeem the reward points as a digital data marketing analytics & data mastery.(Not long ago was E-Commerce Front-End Engineer / Marketing Manager. ) Back in the days, I worked for Agedna Taiwan(now Wunderman company by WPP Group), a digital agency as a Design Engineer.

WORK

Digital Marketing on APPHAPPY GO

Responsible for APP prototype, specification.
Work with developers, present to consumers.
Participate t marketing strategies and proceed to improve user adhesion(DAU MAU)/user experience
Optimize in the process, combine big data and Google analytics research, and use digital marketing thinking to enhance conversion behavior.

  • Planned, coordinated and implemented marketing strategies, consistently tracked and monitored key metrics on campaign performance.
  • Built and analyzed existing customers and potential customer information for Remarketing.
  • Partnered with business in different sector to reach out potential customers.
  • Integrating with the Ministry of Finance's electronic invoice system to enable the collection of consumer cloud invoices
  • In app advertising space planning and integrating google adsense
  • Assisting the advertising department in embedding tracking codes for major brand websites using Google Tag Manager.

2019.02 - Still Working

Front-End Engineer / Marketing ManagerPayEasy

Responsible for creating Prototype, specification,Web page (for multiple devices).
Collaborate with UI/UX designers,PM and developers, present to consumer.
Optimizing shopping process and improving better user’s experience.
Participate in SEO,Adwords,Big Data & Google Analytics research to enhance purchase Behaviour with E-Commerce thinking.

  • Use various software to create project web pages
  • Experience with web front-end technologies, such as HTTP, HTML, Javascript, and jQuery
  • Good at Web Markup(including HTML5, CSS3)
  • Good teamwork and communication skills
  • Planned, coordinated and implemented marketing strategies, consistently tracked and monitored key metrics on campaign performance.
  • Built and analyzed existing customers and potential customer information for Remarketing.
  • Managed multiple social media channels including FB, Instagram, and line@ to create awareness and social engagement.
  • Established, promoted, operated and managed the existing brands, products and corporate image.
  • Partnered with business in different sector to reach out potential customers.

2011.08 - 2019.01

Design Engineer / Front-End Developer Agedna Taiwan(WPP Group)

Responsible for creating Prototype, specification,Web page (for multiple devices).
Collaborate with UI/UX designers,PM and developers, present to consumer.
Assist with designing marketing strategy for delivering high-quality promotion.

2009.04 - 2011.7

Web Designer ipeen.com.tw

Converting and implementing design ideas into usable and functional UI's for web.
Optimizing improving better user’s experience.

2007.12 - 2009.04

License

Google Analytics Individual Qualification measure advertising ROI as well as track Web Page, video, and social networking sites and applications.

2013~2021

Google Adwords Video Exam Certification Advertise locally and attract customers with the products that they're searching for.

2016

Google display advertising exam Advertise locally and attract customers with the products that they're searching for.

2016

Google Adwords Individual Qualification Advertise locally and attract customers with the products that they're searching for.

2015


Skills

Ps

Photoshop 30%

 

GA

google analytics 85%

 

Adwords

google Adwords 70%

 

HTML5

HTML5 85%

 

CSS3

CSS3 85%

 

JQ

Jquery 80%

 

PORTFOLIO



CONTACT

Email： stwo86@hotmail.com、rurugu8972@gmail.com
Linkedin： Linkedin
Mobile： 0989-161-346